LNCtips.com: Microblogging

Microblogs such as X (formerly Twitter), Tumblr, Instagram, and others allows you to post updates, videos, and/or images to a broad market. The danger with microblogging is posting needless information on the web that nobody wants to read. So what should you post on microblogs to promote your legal nurse consultant business?

Most of your posts shouldn't be sales pitches. Social media experts suggest that you should tout your business once every seven to ten posts.

What topics should you write about? Choose topics that are interesting to your clients or potential clients. There's nothing wrong with a few personal posts but most of your clients aren't going to be interested in a post about your great-aunt Matilda who is visiting you from Duluth.

If you need inspiration to create posts, join X or other social media sites and follow clients or potential clients to see their posts. That will tell you what their interests are. For the electronic equivalent of standing around a water cooler, enter keywords into the sites to find what people are posting. Join LinkedIn groups to find the most popular conversations and post the salient points. Use Google Alerts to send news updates to you on your topic(s) of choice. For example, employ Google Alerts to email you all news items for the previous 24 hours related to medical malpractice or your nursing specialty. Then post a link to a news item. But don't send just the link because no one will open it. Add the headline or a brief synopsis of the news item along with the link.

How often should you post? One social media guru suggests that you post 10 times a day. I feel that's much too often and unfollow anyone that consistently posts that much. Other than that, post at a rate that's comfortable for you.  I know some LNCs who post several times a day, some who post several times a week and some who postt several times a month.

Follow the steps above and your messages will never be seen as Tneedless information!

...Katy Jones