LNCtips.com: Testimonial Marketing
A testimonial is a powerful marketing tool. As you know, a testimonial is a written statement in support of a particular person, product, or service. Do you want to increase the number of clients for your legal nurse consulting business? If so, then post some testimonials on your website and other marketing materials. If you don't believe me, picture your own experience. Testimonials are so strong, they may have influenced you to become a legal nurse consultant.
Reading about the success of other legal nurse consultants, ("I made $100,000 working part-time from home!") makes us think that we'll be just as successful as the person who wrote the testimonial. There's no guarantee of that, of course, but testimonials work for two reasons:
* They imply that the customer is making a smart decision by purchasing the service. In the case of legal nurse consultants who are marketing their services, testimonials suggest that it's a smart decision for attorneys to work with you.
* Testimonials overcome certain objections of prospective clients. ("It saved my firm time and money by using XYZ Legal Nurse Consulting. I never realized how valuable this type of service was until I tried it.")
How can you get testimonials from current customers? Try some of these techniques.
* Call current clients and ask what they like about your service.
* Ask for their help. ("I wonder if you could help me.") Most people want to be helpful. Many will produce a testimonial if you just ask them.
* Offer a small reward, such as tickets to a movie or a coupon for ice cream, in exchange for a testimonial.
* Use a video testimonial from a client on your website. Attorneys are a verbal bunch; a video testimonial from them would appeal to many attorneys.
* Create a space on your website to ask for testimonials. Use a call-out box that says, "Tell us what you think about our services!"
* Use full names for your testimonials. A testimonial from "John B." doesn't carry as much weight as one from "John Barrows, Esquire." Photos are also useful.
* Remind your client that a testimonial is free advertising for them. Who wouldn't like a little extra advertising at no cost? You could even offer a link to your customers' websites.
Don't have customers yet? You can ask non-clients, such as former employers or colleagues, to write testimonials that address your professionalism, work ethic, analytical ability, timeliness, etc. However, endorsements from non-customers are generally not as strong as testimonials from existing customers.
...Katy Jones